I got my first gig in the luxury jewelry industry. I went through your first tip, and in general, I understand the concept. But I find myself having troubles adapting this to luxury products like earrings, rings, etc.
How would I find incentives for that niche?
Hey Mario! Loved this question so much I decided to make a video about it:
Here’s one idea: get out of the building!
Go to a jewelry store, and do some research:
- What kind of people are in the store? How are they acting? (happy, nervous, quietly browsing)
- What kind of story are they telling the clerk? (“I just got engaged.”)
- What kind of “dream of a better life” is being painted by the P.O.P. displays, atmosphere, etc?
Here’s one trend I noticed when I visited the jewelry store: 90% of the products were for women, but 100% of the customers in the store were men.
Free me from the anxiety of wondering what to get my girlfriend so I can be an “impressive” romantic boyfriend.
Possible guides you could create as an incentive:
- “Learn the 5 mistakes men make when buying jewelry.”
- “A man’s guide to buying jewelry.” (PDF)
I hope this helps!
Thank you Justin.
I never thought about it this way. Thanks for enriching my point of view! That helped a LOT!!
You know, I follow you for quite some time now. But with this response/video – you got a fan for life! 🙂